Tag: marketing
How to Make Good Content: 6 Ways Forward
You know it when you see it, don’t you? Good content. It grabs your attention, and keeps it. It educates with a minimal time investment, then sends you on your way feeling better for having engaged. It may even motivate you to engage again. So how do you create it? ...
Expand Your Customer Portfolio to Drive Customer Success
The first four articles in this series focused on personalizing at the beginning of a visitor’s journey. They explored how to provide an engaging experience which would result in them taking the next step with you, moving them further down the funnel to become a customer. The next two installments ...
ABM: Making the Unknown Website Visitors Known
In our fourth installment of this six-part series, we will explore how we as marketers can expand our reach when personalizing. In all analytics platforms, we can easily see the breakdown of new versus returning users. And we can identify which pages they go to and how many conversions were ...
The surprising potential of peripheral vision in driving user attention
Have you ever worn glasses then after a while switched to contact lenses? If so, you know how unreal it feels. Like accessing another perception to explore the world around you, it’s a new experience, a new sense through which you are completely aware of the space and movements around you. You feel excited, alive. But why is ...
Persistence Pays Off in a Nurture
My team uses technology and data to enable our business processes—this would classify me as a “digital marketer.” In my role and working for Progress any prospective salesperson is going to know we have a marketing technology stack, and I am a target to be sold the latest solution that ...
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