Tag: marketing
Never Miss a Content Promotion Opportunity Again [Tried and Tested List Inside]
I am one of those people who swears by research. I never use an appliance before I read the complete manual and I never do anything at work before I research the tried and tested best practices. So trust me when I say I did a lot of research to ...
PR in Today’s Digital Age—If it Bleeds it Leads
It is no secret that the world has gone through a cosmic shift in the last decade. The entrance of social media as a medium for news has turned traditional PR on its ear. Today, communications and marketing professionals alike need to know who their audiences are and how to ...
The Challenge to Design Beyond Color
It was a sunny summer afternoon in 2004. I was waiting impatiently in a neat conference room to meet a client and present him with my concept for his product catalogue website. After starting my presentation, I noticed he didn't seem impressed as much as I expected. I tried not ...
5 Reasons Your Social Media Strategy is Broken
By now it’s pretty clear that a social media strategy for your business is essential if you want to stand out in your industry, let alone stay ahead of your competitors. And although most organizations have social channels, many are unsure about how to create and execute a successful social ...
What’s a Meatball Sundae? Five Things I Learned From Seth Godin
I’ll never forget the day I heard someone in my department (h/t to Patrick M) said “meatball sundae” and I had no clue what it meant. If you visualize a meatball sundae, it’s actually very simple. Would you put cold ice cream or ice cream toppings on hot meatballs? In ...
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