Tag: marketing
The Importance of Gaining a 360-Degree View of the Customer
Gaining a 360-degree view of the customer is so important. The more information we have about our customers, the better we can understand them and meet their needs. A 360-degree view of the customer takes into account the content they have consumed, the stage of their journey and which products ...
The Challenge-Capability Model: A More Engaging Way to Present B2B Software
The B2B buyer has evolved drastically in the past few years. In the digital era that we live in, the B2B buyer is more informed, confident and independent than ever. According to Corporate Executive Board, 60% of the average B2B buyer’s purchase decision has already happened before approaching the ...
Awards Best Practices: Securing "Readers' Choice" Award
Earning awards should be an important part of every organization’s PR and marketing strategies. They are one of the best tools to gain recognition and build trust with your clients, prospects, partners and peers. Most people believe that awards should come naturally once you have a great product or service. ...
5 Ways to Drive Visibility to Your CSR Initiatives
Corporate social responsibility (CSR) activities give companies a human face, portraying them as caring and responsive, with purpose and deeper meaning. The positive change they bring to society, or simply those in need, pays off not only by emanating a good image—but also by connecting to potential and current customers ...
Make a Rockstar Lead Gen Machine with Landing Page Templates
In business-to-business marketing, using an effective demand generation strategy is key to driving a consistent number of qualified leads and generating new revenue. In order to focus your marketing team on making their programs more effective and profitable, they need to be liberated from any technology or operational constraints. The ...
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