We’ve all heard it: the era of big data is upon us. Adapt or die.
Never before has data been more important in business. Companies like Amazon, Apple, Facebook, Netflix, Google and others are doing remarkable things with troves of consumer, user and employee information. How do they do it?
The...
As a society, we’ve become data hoarders — collecting and storing data without really knowing what to do with it.
Take the closet space and storage space in your house, for example. Many people seem to accumulate just enough stuff to fill the available space. But once everything is stored away,...
Today’s data-driven world is both a blessing and a curse for IT managers. While Big Data makes it possible to solve business challenges, turning information from different sources into actionable insight can be a real challenge. How do you keep your organization moving forward, but still keep things...
How do we embrace new marketing technologies without losing the personal touch?
As a marketer who spent six years in IT, I was always somewhat of an anomaly wherever I worked. Several friends and former colleagues are convinced to this day that I hold some kind of engineering degree. I was...