Tag: data
Marketing is 90% data, and 10% gut
We’re all familiar with the old marketing question – is it knowledge or instinct that generates leads? In today’s data-driven world good marketing campaigns are based on rich information. This represents a huge shift across the marketing function and the business. Let’s take a look at the critical...
You May Be Drinking Eggnog, But in 2015 The Enterprise Will Be Drinking From Data Ponds
Let me explain, one trend being thrown around in the industry to combat the data storage issue is the idea of “data lakes” — a repository where you can store any and all data in...
Cloud Choice is the Right Choice
It’s odd that cloud, which offers so much freedom to IT, has started to seem very un-free.
Obviously the public cloud is an amazing option. It’s flexible, agile, cost-effective – in short, almost all the things IT has always wanted. But it isn’t the right choice every single time. In fact,...
A big data toolkit to get you started!
Do you have more data than you know what to do with? What about the technology to make sense of it all? Big data tools and technologies have become one of the biggest disruptive trends in business today. In fact, Business Insider recently stated that “Facebook ingests approximately 500 times...
The Rise of Employee Self-Service Data – and IT’s New Role, Part II
As mentioned in my first post, we’re exploring the 2 critical things holding businesses back from exploiting the power of big data.
Up first is data management.
Throughout the 80’s up until fairly...
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