Tag: analytics

Learn the differences between general API management for application integration vs. data API management for data integration.

Machine learning is a key part of the future of business—and not just for the enterprises that can afford an army of data scientists. We need access for all.

Wayne Eckerson and Stephen Smith of the Eckerson Group evaluate all the options that cloud ISVs need to explore to support their customers’ analytics needs.

Are you looking for the best performance for your Hive ODBC queries? Our new release offers fast ODBC connectivity for big data analytics.

Marketing in the digital realm is about knowing what your potential customers are looking for and anticipating what will appeal to them. That’s why all digital marketing strategies begin with Buyer Personas, those fictional representatives of your ideal customers we all execute so much research to create. And we execute that research because we know the more insight we have into our potential customers, the more effective our marketing strategies will be.