The smartphone changed everything. The level of trust and intimacy that we impart upon this 5-inch piece of plastic today would be absolutely unthinkable just a few short years ago.
There's a lot of hype around analytics today, and the potential for businesses is genuinely exciting. But if you don't have the right approach, you may find yourself failing before you even begin.
It's a common question—how do you unlock your analytics potential? Should you build your own tools in-house, or invest in buying from a vendor? We analyze both options.