Tag: personalization
The Odyssey of Perfecting the Customer Journey
The components that make up the customer journey, such as time, savings and reduced friction, are becoming increasingly commoditized. The currency your customers use to purchase that commodity is personal data. Pay back their investment with interest.
Two Widely Held Misconceptions that Waste Effort, Time and Money in Your Content Management
Content needs a purpose and has a mission—at least it should. But too often, your brand’s message is garbled or lost entirely due to poor planning.
Building an Optimization Strategy with Personalization & Attribution
It is our goal as marketers to have a positive impact in optimizing conversions within our organizations. In this article, we discuss how to create an optimization strategy that increases good conversions and reduces bad ones.
3 Ways to Focus your Content Messaging
Looking to improve your content messaging? Learn how to prepare your content for success with digital transformation and smarter personalization.
Segmentation vs. Personalization: The Benefits of Their Differences
How segmentation and personalization differ and why marketers should embrace the benefits of these differences.
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