One of Marketing's key priorities is proving ROI. It is undoubtedly one of the biggest challenges, too. This blog post discusses some ideas to help overcome many of the marketing challenges you may face.
Are you still obsessed with things like “time spent on site”, “bounce rate”, sessions and visits? While there is nothing wrong with keeping an eye on those web metrics, digging deeper in your customer’s journey and how your visitors interact with your brand might reveal hidden gems and open the door to more opportunities than you have anticipated.