Tag: marketing
Why Participating in a Customer Success Story Can Make You (And Your Company) a Hero
Learn why spending 45 minutes with us to develop a customer case study is a good investment for your own company and can serve as effective marketing collateral.
Empowering Customer Self-Service with a Future-Looking CMS
Businesses are increasingly driving their hottest prospects to chatbots instead of humans. But does this shift in strategy makes sense?
2021 ‘Word of Mouth’ Marketing Strategy—Customer Reviews vs. Analyst Reports
For years, B2B tech buyers depended on analyst reports for purchasing decisions, but that may be changing. Learn more about word-of-mouth marketing strategies.
Segmentation vs. Personalization: The Benefits of Their Differences
How segmentation and personalization differ and why marketers should embrace the benefits of these differences.
Understanding the Value of Hyper-Personalization in Marketing
One of the big differences between last century's traditional marketing and this century's digital marketing is the ability to implement hyper-personalization.
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