A few weeks back a colleague and I were driving through Seattle, and we began to debate the reach of ODBC as a key data standard. His perspective was that ODBC was really a C/C++ technology, and that as people have largely moved to other programming languages, the importance of ODBC has declined as...
An interesting read from Reuters last week has me thinking about how critical it is for businesses to take advantage of customer data. James Kelleher reported that Caterpillar, an...
Occasionally, new technologies are introduced that have a profound impact on the way we live or work. Sometimes these technologies are slow to materialize, while other times, they have an immediate impact. The rapid adoption of cloud computing is an example of these rapidly embraced technologies....
We’ve heard it all before – more and more data is generated every day. Twitter users average over 100,000 per minute tweets. Facebook users post 684,478 pieces of content. Crazier still, online shoppers spend an average of...
What if your retail store could simultaneously reach every potential buyer on the planet through totally personalized marketing offers based on location, buyer behavior, buyer history, social media, global economic conditions, and world events? The possibilities are endless with “quantum data” and...