In my last post, I mentioned the growing trend of marketing integration, and what it means for both agencies and marketers. This trend is not only reinforcing the value of traditional (product-driven) marketing, but also...
Samsung has entered the wearables market with a variety of devices, including the Gear VR headset. Aimed primarily at the gaming market, the headset relies on the Galaxy 4 Note phone for connectivity. Samsung hopes to expand beyond the gaming market into enterprise applications.
Wearable...
Sony is developing a transparent lens smart eyewear system to compete with Google Glass.Google Glass may have been the first eyeglass wearable to market, but competition is starting to crop up. Sony...