Jennifer McAdams
Jen McAdams was Vice President of Global Demand Generation and Field Marketing.
Articles by the Author
A Brief Guide to Martech Integrations
Digital marketers need integrations for content management, marketing automation, customer relationship management and other tools to meet business goals.
What to Consider When Your CMS Is Out of Support
The end of your content management system’s support life cycle is an opportunity for your team to transform your business with advanced marketing technology.
4 Ways Small and Mid-Sized Businesses Can Overcome Marketing Challenges
Marketing plays a vital part in keeping small to mid-sized businesses alive and viable in the minds of consumers. See our tips on how to craft a great strategy.
Is a Cloud CMS right for you? My Journey as a Martech Buyer
A CMS can be hosted on-premises or in the cloud to manage digital content, and there are reasons a marketing team would prefer a cloud-based platform.
4 Tips for Using SEO to Improve the Bottom Line via Ecommerce
Today's web publishers selling products or services online must be aware of how to optimize content for search engines and consumers at the same time.
How Content Marketing Can Change Your Brand Strategies
Your company will become a lead-generation machine as you produce more insightful, relevant, and valuable content.
Latest Stories in Your Inbox
Subscribe to get all the news, info and tutorials you need to build better business apps and sites