Jennifer McAdams
Jen McAdams was Vice President of Global Demand Generation and Field Marketing.
Articles by the Author
Understanding the Value of Hyper-Personalization in Marketing
One of the big differences between last century's traditional marketing and this century's digital marketing is the ability to implement hyper-personalization.
How to Develop a Content Marketing Strategy on a Budget
Content marketing is an essential part of effective inbound marketing and lead generation. Learn 6 steps for developing a content marketing strategy on a budget.
Storytelling for Small Businesses—Catch the Boat Now to Stay Afloat
With all the changes in customer behavior due to COVID-19, business storytelling should become a priority for companies of all sizes. See some of its benefits.
What's Field Marketing in a Post-COVID World – 5 Strategic Learnings
Read what I have learned from five top field marketers, how they reimagine our Post-COVID marketing world and what digital strategies they've started to use.
The Difference Between Customer Journey and Experience Mapping
“Customer journey” and “customer experience” are two of the hottest buzz phrases in the industry today. But what do they mean and what are the differences?
5 Content Creation Mistakes You Can’t Afford to Make
Is your content missing its target? Are you not seeing the engagement or ROI you expected? You might be making some common content creation mistakes.
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