Barrett Coakley
Barrett Coakley is the Senior Manager, Products Marketing for the Progress Sitefinity Content Management System (CMS) and the Sitefinity DEC, a digital marketing analytics platform. Mr. Coakley has worked in various marketing positions for both startup and large technology organizations for over 20 years.
Articles by the Author
Sitefinity 9.1, Continuous Improvement
We are excited to announce the release of Progress Sitefinity 9.1. Along with our newly updated brand, the new Sitefinity 9.1 continues our commitment to deliver new features and improvements to help organizations increase digital business agility across all channels. Sitefinity 9.1 enables development, IT and marketing to make changes ...
How to Enable Digital Marketing Agility
In a previous blog post, we discussed the importance of digital agility and how marketing’s ability to quickly create and deliver personalized customer experiences is hampered when they are dependent on technical resources to implement required functionality. There are several ways to increase agility beginning with technology that helps automate ...
5 Challenges of Personalization
This post is part of a series about tips to improve personalization (read post 1 and post 2).
If you tackle personalization in a one-off fashion, such as targeting just one banner to one persona, the process is relatively easy. However, once the analytics prove this has been successful ...
Sitefinity 9.0 is Your Key to Digital Business Agility
We are excited to announce the release of Telerik Sitefinity 9.0. The new Sitefinity release is full of new enhancements, features and architectural improvements that help you achieve an unparalleled level of digital business agility with your online properties. Sitefinity now supports the needs of marketing to respond to rapidly ...
Better Digital Marketing Agility for Today's Requirements
Marketing initiatives are constantly changing in order to keep pace with competitors and respond to industry trends. In this environment, marketing teams must have the agility to quickly create, deliver and measure marketing programs and personalized customer experiences to ensure these initiatives succeed. However, many marketing organizations still rely too ...
Methods to Personalize the Customer Journey
Personalizing the web experience for your customers has never been more important. A growing number of businesses are adopting personalization, and an increasing number of users have come to expect it. In Part 1 of this series we looked at how personalization works. In this installment, we will explore how ...
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