Barrett Coakley
Barrett Coakley is the Senior Manager, Products Marketing for the Progress Sitefinity Content Management System (CMS) and the Sitefinity DEC, a digital marketing analytics platform. Mr. Coakley has worked in various marketing positions for both startup and large technology organizations for over 20 years.
Articles by the Author
7 Tips to Help You with Your Personalization Strategy
Today we’re experiencing a new era of personalization. Members of a generation steeped in Facebook, LinkedIn and other social media expect to find what they are looking for right away – wherever they are at the time and whatever device they are using. To keep up with these rapidly evolving ...
Upgrade Technology to Unleash Innovation
Technology is one of the leading enablers for innovative companies. Implementing new technology can unlock the path to new opportunities that may have been unavailable previously. Technology is a driving force in today’s business world. Whether enterprises are trying to build a better website, leverage data to fine-tune product development ...
Aspire Upgrades Technology to Unleash Innovation
Implementing new technology can unlock new opportunities that may have been previously unavailable.
The Time to Make Your Website Mobile-Friendly is Running Out
Google recently announced two upcoming changes to mobile search results that they think will help make it easier for users to find content while on a mobile device. The changes will impact the ranking of your website in search results and involved the following: Simplifying Mobile Search Results. For ...
Customer Experience Top of Mind for Luxury Car Dealer
Buying behaviors today show that a customer’s first touch is digital. Whether it’s through a website, search engines or social channels, by the time a customer chooses to engage you directly, they’ve done over two-thirds of their decision-making. And if you are selling cars, you better be ready with an ...
Customer Experience Top of Mind for Luxury Car Dealer
Your website represents your brand. If you're not delivering an optimal online customer experience, your customers will look elsewhere.
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