Progress’ partner Flywheel has developed a series of Progress Sitefinity Insight tutorials to help marketers pick up the pace and improve the effectiveness of their digital marketing initiatives.
Are you still obsessed with things like “time spent on site”, “bounce rate”, sessions and visits? While there is nothing wrong with keeping an eye on those web metrics, digging deeper in your customer’s journey and how your visitors interact with your brand might reveal hidden gems and open the door to more opportunities than you have anticipated.
The components that make up the customer journey, such as time, savings and reduced friction, are becoming increasingly commoditized. The currency your customers use to purchase that commodity is personal data. Pay back their investment with interest.
Today’s major digital channels are crowded with a lot of competition and noise. Grab the attention of your audience and differentiate your brand with the latest in Sitefinity Insight.