We’ve all heard it: the era of big data is upon us. Adapt or die.
Never before has data been more important in business. Companies like Amazon, Apple, Facebook, Netflix, Google and others are doing remarkable things with troves of consumer, user and employee information. How do they do it?
The...
How do we embrace new marketing technologies without losing the personal touch?
As a marketer who spent six years in IT, I was always somewhat of an anomaly wherever I worked. Several friends and former colleagues are convinced to this day that I hold some kind of engineering degree. I was...
Whether you are a man or a woman, you probably owe a lot to your mother. Mothers can be an incredibly formative presence. My own mother was a math teacher and encouraged me every step of the way – leading almost directly to the career path I have chosen.
Today, as a mother myself, I can only hope...
After all kinds of handwringing over social and political attitudes in Russia – and handwringing, too, about the state of the billions of dollars in new facilities at Sochi, the Winter Olympics are finally underway.
I’m hoping that the more dire concerns related to facilities and security prove...
The latest batch of data breaches at Target and Neiman-Marcus have raised a crescendo of concern in the media and among individuals that is certainly justified but sometimes a little off base. In particular, there’s confusion over the distinction between online privacy and online security. Some of...