Having information about a prospect such as their job role, interests, or preferences is imperative to your ability to market and sell to that person. The more you understand, the easier it is to convince a prospect to buy or consume your product or service, ultimately making your business more...
Data access for mobile and web apps has long been a pain point for many businesses, but the problem is becoming increasingly challenging as more and more people turn to turn smartphones as their primary devices. This is putting pressure on businesses to develop apps, and develop them fast.
The...
Often times, it may seem like PaaS adoption is being advocated without a compelling reason behind it. Sure, PaaS is a development environment, but why would devs want to use it over a traditional method of coding? Sure, PaaS can be accessed from a variety of devices through the cloud, but what use...