Today’s fast-moving markets demand up-to-the-minute analysis and decision- making from switched-on marketing teams. But too often, marketing and sales operations have to struggle with fragmented silos of data and incomplete, outdated data integration that wasn’t designed for today’s always-on,...
Marketers are often relied upon to provide critical data to the business. But consolidating data from various sources, and then segmenting, targeting, and reporting on that data is challenging, if not impossible. Identifying these challenges and determining an effective strategy to tackle them is key...
Dr. Mark Allen, a vice president of technology at Progress, introduces his talk at the BBC Conference in November.
The Building Business Capability (BBC) Conference, taking place Nov 2-6 in Hollywood, FL, combines insight into business...
Now that we’ve a we’ve had some time to recuperate after Exchange 2014, I’d like to reflect on some of the conversations and experiences I had at the event. First of all, the Hilton Orlando was a blast – from the food to the...
Progress Exchange was earlier this week, and if you weren't there, you really missed out! Don’t worry, though. I've been going over the things I talked about and learned, and I wanted to recap the themes of the conference.
Attendees seemed to fall into two camps: the experienced Progress users...