A critique is an invitation for others with different perspectives and life experiences to help poke holes in a design and find places for improvement. It’s an opportunity to find what’s working, as well as what isn’t.
How does iterative design actually work in a day-to-day context? What does that process look like practically, for the people building software with it? That’s what the Double Diamond Process seeks to answer.
In this post, we’ll look at the top eight mistakes that designers, developers and agencies make when choosing clients and what sorts of effects it can have on their business.