There's a lot of hype around analytics today, and the potential for businesses is genuinely exciting. But if you don't have the right approach, you may find yourself failing before you even begin.
Cognitive capabilities enable a wealth of options for Web Content Manager (WCM) users, and can be applied in many directions beyond analyzing large amounts of data. With the help of democratized AI services we can now boost the work of authors and marketers so they can more easily publish best in class content.