Todd Van Hoosear
Todd Van Hoosear is vice president of public relations for Eric Mower + Associates' Boston office, where he helps clients in the engineering, mobile, cloud, networking, consumer technology and consulting spaces bring new ideas – and new takes on old ideas – to the market. He also teaches new media and public relations at Boston University, and serves as a Fellow at the Society for New Communications Research. Find him on Twitter at @vanhoosear.
Articles by the Author
Speaking Your CEO’s Language
In my last post I began to explore my initial experiences interacting with CEOs. It can be a frustrating experience for marketers, especially young ones, to try and understand the approach their CEOs have to running and marketing the business.
I was a young product marketing manager in my first...
Language Lessons for Marketers
I closed my last post by commenting that smart marketers have to know how to speak “CEO” if they want to succeed. I have two anecdotes I’d like to share about this. My first proper social media CEO presentation was in 2008,...
CMOs: There is Hope!
In my last post, I mentioned the growing trend of marketing integration, and what it means for both agencies and marketers. This trend is not only reinforcing the value of traditional (product-driven) marketing, but also...
Are You Integrated Yet?
Change is in the air as the walls that so neatly separated paid, earned and owned media are slowly coming down. Is your communications team or agency ready for what’s ahead?
As I mentioned in my last blog post, the framework for all of my contributions here will be the concept of integrated...
The Three Ailments of Social Marketing
Don't fall victim to any of these common social marketing ailments.
I am a public relations professional by training and practice, but I spent a few years as a "programmer / analyst" that helped sharpen my tech skills. That technical background helped me see the value of blogging and social...
Marketing in a Cloud World
How do we embrace new marketing technologies without losing the personal touch?
As a marketer who spent six years in IT, I was always somewhat of an anomaly wherever I worked. Several friends and former colleagues are convinced to this day that I hold some kind of engineering degree. I was...
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