Susan Koutalakis
Susan Koutalakis has more than a decade of marketing, public relations agency and corporate communications experience, specifically in building and executing public relations, analyst relations, social media, product launches, webinar, customer reference and online marketing programs. Previously, she’s worked for both emerging and established companies with a focus on areas such as application development, mobile, interactive and social media, SaaS, marketing, and eCommerce technologies.
Articles by the Author
Sitefinity Hits the Road—Join the Experience Evolution Today
Today's customers demand rich, omnichannel digital experiences. Join the Experience Evolution and learn how to exceed customer expectations!
Frustrations of a Marketer—Personalization vs. Customization
As a marketer, my goal is to always get someone to do the intended action—whether that be downloading a paper, registering for a webinar, attending an event, reading a blog and the list goes on and on. But, that’s only one small piece of the puzzle. The other piece ...
Why SEO Should Be Important to Your Marketing
I tend to relate a lot of what I write about marketing on this blog to my own personal experience. One topic I’ve wanted to talk more about is SEO and connecting that to me as a marketer. As marketers we know that SEO is important—as marketing is heading ...
What’s a Meatball Sundae? Five Things I Learned From Seth Godin
I’ll never forget the day I heard someone in my department (h/t to Patrick M) said “meatball sundae” and I had no clue what it meant. If you visualize a meatball sundae, it’s actually very simple. Would you put cold ice cream or ice cream toppings on hot meatballs? In ...
Marketing that Matters: What Demand Gen, PR, Social, Lead Gen and Content Have in Common
I recently had a conversation with a former colleague who I've worked with for years, and she asked me about making transitions in your career and how it relates to what you do now. We had a great conversation, but it's something I had been thinking about on and off ...
Modernizing IT Infrastructure: Gain Agility with a BRE
With rules changing quickly in healthcare and other industries, a Business Rules Engine can be a vital tool for increasing business agility.
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