Richard Steficek

Every customer wants to be sure they are making the right decisions. PoC campaigns are a great way to achieve this and also how to distinguish between empty phrases and real benefits.

For six years I’ve been standing in the front line of Flowmon international business development. As an area manager I’ve launched operations on several markets across Europe. Usually with no brand awareness, no partners on the target market and with inexorable KPIs hanging over my head like the Sword of Damocles . In this article I’m sharing my experience and identifying six key must-haves when developing a new market.