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Testing Usability for Mobile Apps: Best Practices
Having a great app idea isn't enough: The app has to work! Usability testing can ensure that users of your mobile app will get the experience you intend. What should you test, though, and how should you test it? Here are the best practices for nursing your app through usability testing.
4 Quick Tips for Marketing Your Mobile App
The idea was great and the app works well. Now, how do you encourage your target audience to install it? Here are four quick tips for promoting mobile apps through email, search marketing, social networking, and your website.
Mobile Marketing is Center Stage for App Developers
This articles explores how businesses are getting more out of their mobile marketing: more followers, more feedback, more collaboration, more results!
Mobile technology should be considered a powerful catalyst to propel your businesses forward. Demand for instant access to information and...
Compelling Mobile Apps for Business Webinar
Applications and mobile devices have changed our lives. Can you leverage web and mobile technologies in the business software application space as well?
Mobile applications are a business focal point
When dealing with the question of mobile devices in the workplace, leaders are now forced to choose whether to stifle, ignore or foster this activity. The first option could lead to inefficiency and the second to security risks. It increasingly appears that the third option is the way forward....
Bridging the Generation Gap with ... Apps?
The desire for freedom that the next generation of workers brings to the workplace could widen the Business - IT gap. But could software developers solve this problem?
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