Mark Troester
Mark Troester is the Vice President of Strategy at Progress. He guides the strategic go-to-market efforts for the Progress cognitive-first strategy. Mark has extensive experience in bringing application development and big data products to market. Previously, he led product marketing efforts at Sonatype, SAS and Progress DataDirect. Before these positions, Mark worked as a developer and developer manager for start-ups and enterprises alike. You can find him on LinkedIn or @mtroester on Twitter.
Articles by the Author
Accelerating Our Cognitive Apps Strategy
There is no denying the tremendous market opportunity right now for businesses to provide applications that are more intelligent. Technology has evolved to the point where businesses of all sizes can—and must—get into the game.
Collaboration Drives Customer Experiences
As part of a successful digital transformation, teams must collaborate to drive positive customer outcomes. That means marketers, developers and IT need to get on the same page.
Emerging Technologies Will Define Your Customer Experiences
New and emerging technologies (including mobile) will define the customer experiences of tomorrow. Choose wisely—don’t limit yourself.
Scalability Goes Beyond Technology for the Customer
Scalability must do more than improve your backend functionality—it must drive rewarding customer experiences across channels and efforts.
Stop Looking for Vendors, Start Looking for Partners
What does digital transformation really mean? In the final post of our series, learn why you need to rethink your approach to vendor selection to get the most out of your investments.
Creating and Supporting a Culture of Digital Transformation
What does Digital Transformation really mean? In post nine of our series, learn why it's essential to develop a transformational culture on three key levels.
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