Jennifer Smith
View all posts from Jennifer Smith on the Progress blog. Connect with us about all things application development and deployment, data integration and digital business.
Articles by the Author
Marketing Means Business!
Some folks seem to believe that marketing is a department staffed by people with a very strong attachment to crayons and color palettes, where you crank a handle and a lead falls out. Somewhere that is consumed with campaigns and detached from fiscal reality.
They couldn't be more...
I want to tell you a story
Story time is a very important time in my household. Something that the children always look forward to; a little bit of down-time with mommy and daddy at the end of the day to sit together and share. It's part of our routine and is pretty much non-negotiable. If you can't make story time then...
It’s Emotional
I once asked a sales guy in a mobile phone store how often customers wanted his advice on what phone to choose. Here's what he said:
"Nine out of ten times people's minds are already made up. I can tell them their choice is more expensive than other smartphones, or they'll get better...
Content is King!
It Starts with a Spark
What do bonfires, life-long love affairs and great ideas have in common? They're all things that start with a spark.
To that list I'd like to add this blog. It's sparked by my own desire to communicate with others, share ideas and connect with people. It's a spark I've carried with me for quite...
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