Donald Soares

E-commerce is set for significant growth this year. According to the Adobe Digital Index 2015 Holiday Shopping Predictions,1 2015 U.S. Holiday Season sales i.e., sales during November and December, will grow to an all-time high of $83 billion – an 11% year-over-year increase. Meanwhile U.S. online sales on November 30 – Cyber Monday – are […]

Delivering on the promise of personalization calls for a 360-degree view of your consumers, products and in-store data. Personalization seems to have replaced omnichannel as retailing’s hottest buzzword! At the Conext Connected Commerce Show, held last month in Lille, France, it seemed like every Retail exhibitor felt that personalization needed to be part of its message. […]

E-commerce presents retailers with amazing opportunities for profits. My colleagues whipped up this infographic (a whopping 7’4!!!) that explains the pains of winning digital consumers — and the perks of using Enterprise NoSQL to connect your customers with the products and information they need.

“For retailers who lack the capability of using information about their card-holding customers and turning this data into tailor-made, individual, shopper-specific propositions – loyalty systems are no more than an expensive gadget.” 1 In my last post, Reinventing Loyalty Programs to Win, we discussed the fact that most loyalty programs in retail fail because they lack vision or […]

“U.S. Internet users belong to more than 13 loyalty programs, on average, according to brand loyalty data analyzed by eMarketer. But only 50% of users are active members.” 1 In Retail, few issues differentiate the winners from the losers more clearly than successful loyalty and rewards programs. Perennial winners at Retail loyalty programs, such as Kroger […]

In my last post, we outlined the reasons why so many retailers fail to take advantage of the e-commerce opportunity and concluded that any solution for driving e-commerce sales growth must provide consumers with superior search capability, personalized promotions, value and convenience. Additionally, the solution must be able to provide all of this in real-time. After all, for […]